The brief was to customise Rickshaws and Mini-buses with original illustrations making use of brand assets for top of mind awareness of Juicy Fruit bubble gum to young adults - with fun as a leading theme.
Inspo: A new wave of Kenyan talent has been sweeping the internet with music and dance since the pandemic began and as we saw ourselves out of it, the remnants were Gengetone culture and dance, an authentic voice of the Kenyan urban youth.
Design: Kenyan youth (who use Rickshaws and Mini-buses) in their cultural experience and that bubbly sweet moment where music meets dance. We all remember how it felt sharing that historical experience and the dance is what made our lives just tad bit sweeter.
TukTuk Side
TukTuk Side
